Some programs have looked outside the intact Briefing team for help. They’ve taken a different approach, training and engaging employees from across the business to facilitate briefings. The Facilitator role suits anyone who has a desire to hear from and engage with customers. High potential talent looking to gain more direct customer experience, product and vertical industry managers, designers and developers from R&D, and titles from across the Marketing organization are facilitating briefings today. Some technology companies have found that using Facilitators from a variety of backgrounds visibly manifests their support for Diversity, Equality, and Inclusion.
Facilitation is a trainable skill. Being a good Facilitator requires keen observation skills, active listening skills, strong communication skills, and self-confidence. It does not require technical or product knowledge. They’re connection experts, not content experts!