Strengthening Your Existing Briefing Program

Business does not stand still and neither do Briefing Programs.  Strategic Leaders must constantly be asking themselves, Is our program still relevant? Are we innovating? Are we promoting our value?  Do we have the necessary advocacy to move forward?  Let us help you bolster your program with our sessions focused on critical strategies that will drive demand and get your program the executive support and visibility you need to evolve to world-class status.

Characteristics of World Class Briefing Programs

The ABPM’s white paper, “Characteristics of a World-Class Briefing Program,” is the roadmap to achievement of World-Class for briefing programs worldwide. In this 3-hour virtual workshop, we explore each of the four categories of Management, Operations, Customer Experience and Analytics in-depth, discussing current examples of World Class for each characteristic.

Creating and Articulating your Program’s Value Proposition

Your Program’s value proposition is arguably the most important element of your overall marketing message.  Your value proposition tells your internal and external customers why they should work with you and makes the benefits of doing so crystal clear.  This 2-hour workshop will guide you in the development of your unique value proposition and demonstrate ways to differentiate your value proposition messaging for various audiences.  Come away with your value prop and an elevator pitch to support it.

Foundational Metrics for Briefing Programs

Briefing Programs are constantly looking for ways to articulate their value. This 1-hour virtual workshop details tactical and strategic Briefing Program metrics that support a value proposition based on business impact as well as efficiency. We look at which metrics can be directly measured and which require integration with a CRM system. Best-in-class feedback survey questions for customers, account teams, and Discussion Leaders are provided.

Building and Positioning an Effective Business Case

At some point in your journey to World Class, you’ll likely need to write and present a business case to persuade your executive management to fund additional capital or operational investments. This 2-hour virtual workshop gives you the tools, knowledge, framework, and examples to create a compelling business case.

Developing Your Program’s Strategic Business Plan

Programs without a strategy and plan to help them reach their goals often have difficulty selling their value proposition and obtaining Executive Buy-in. This 2-hour workshop is designed to help you understand the value of a “strategy first, tactics later” approach to realizing your vision. You will learn how to structure a business plan and how to communicate it to all management levels across the entire organization. Examples of business cases within a business plan will be shared.

Staffing Models for Growth and Efficiency

As briefing programs evolve to include virtual, in-person, and hybrid customer engagement models, explore various staffing models that address each briefing format and the briefing professional skills necessary to take your program to the next level.  This 90-minute session will help you reimagine what is possible for your program and provide strategic recommendations relevant to your company’s size, business goals, and future growth needs.

Advocacy Strategies & Approaches to Advance Your Program

This 2-hour workshop will provide you with a strategy to identify program champions who can promote your interests, support your cause, and help elevate your program’s brand voice. Building relationships with stakeholders outside your organization even when you don’t have a specific ask can make the difference in the perception of your program and ultimately, your success. Learn how to create an Advisory Board/Steering Committee that can help you drive business.

Developing a Strategic Marketing Plan

An effective marketing strategy and plan are vital to positioning your program as a high-impact, high-value asset and enables you to secure advocates across your company. This 2-hour session will provide the architecture for creating a marketing plan that is both structured and flexible enough to change as your program evolves allowing you to reach your specific goals.

Sales Engagement Strategies that Drive Demand for your Program

Understanding your sales teams’ drivers and pain points becomes foundational for creating an effective sales engagement strategy. This 2-hour workshop addresses how to create a value proposition that will excite your sales constituents, how to build advocates within the sales organization and how to develop a marketing campaign that will help increase demand for your program.

Discussion Leader Engagement Strategies

Discussion Leaders are your Program’s “Secret Sauce”.  Your Discussion Leaders can make the difference between a mediocre program and one that delivers outstanding customer experiences and results every time.  This 2-hour workshop will acquaint you with the importance of creating a Discussion Leader Engagement Strategy and Program and will offer tips and best practices for getting started.  You’ll get the opportunity to develop an Elevator Pitch targeted at Discussion Leaders that will excite and encourage their participation, find out how to establish a Discussion Leader Steering Group, learn how to structure a New Discussion Leader Orientation Program and obtain new ideas for rewarding and recognizing your key program assets…Your Discussion Leaders!

Strategies for Multi-Site Briefing Programs

This 1-hour virtual workshop provides a strategic framework for determining whether and where to locate additional Centers, develop a global business plan, and define a deployment strategy. We explore the critical success factors in managing global programs and measuring results.