It has always been a challenge to get customers to actively participate in briefings. Our pivot to virtual briefings made it even more difficult. We are getting more acclimated to virtual meetings, but it can still be challenging to get the level of interaction we want in briefings. If you can get customers talking, they may divulge new opportunities for which you have a great solution. And if you can get them to share their objections as well as objectives you can take steps to address those concerns.
Here are four ways to promote more interaction in your briefings: