The more important and impactful moments are achieved through customization. Customers have told us in independent surveys for almost 30 years that the #1 most important attribute of a briefing for them is “relevance of content”. That’s customization. It’s harder to deliver, but essential in building trust, especially in a virtual world. It means preparing Discussion Leaders to talk about the customer’s industry, their business, their network, their architecture, their applications, their challenges. Nothing says “we don’t care about you” like showing up with a generic PowerPoint pitch after the customer knows you’ve spent 4 weeks “planning” the briefing.
We’re experts in helping you develop best-in-class processes to support relevant, customer-centric briefings. Give us a shout when you’re ready to take the next step.