Whether in robust or lean economic times, Executive Briefing and Customer Experience Program leaders find themselves striving to convince their Executive Management of the importance of continuing to innovate and evolve their programs to stay ahead of the competition. As customers move through their buyer’s journey with a company, many will have the opportunity to engage in an executive briefing. The customer’s impression of that company’s brand, products, services, and people will be influenced by their briefing experience. Customers will be observing and gauging whether the content is relevant, the branding is consistent, the technology used in the briefing operates seamlessly, the physical environment is updated and welcoming, the engagement is effectively facilitated, their voice is heard and their challenges and needs are addressed. All those components comprise the ‘whole’ of the customer experience.