Advocacy Strategies & Approaches to Advance Your ProgramThis 2-hour workshop will provide you with a strategy to identify program champions who can promote your interests, support your cause, and help elevate your program’s brand voice. Building relationships with stakeholders outside your organization even when you don’t have a specific ask can make the difference in the perception of your program and ultimately, your success. Learn how to create an Advisory Board/Steering Committee that can help you drive business.
Strategies for Multi-Site Briefing ProgramsThis 1-hour virtual workshop provides a strategic framework for determining whether and where to locate additional Centers, develop a global business plan, and define a deployment strategy. We explore the critical success factors in managing global programs and measuring results.
Developing Your Strategic Leadership StyleThe day-to-day demands of managing a briefing program with operational excellence leave little time to think strategically and develop a strategic leadership style. Leaders do and should exist at all levels of a briefing organization. This 3-hour virtual workshop designed for all briefing professionals explores different leadership attributes. Participants identify their own strengths and create a first draft statement of their personal leadership brand and share with the team.
Sales Engagement Strategies that Drive Demand for your ProgramUnderstanding your sales teams’ drivers and pain points becomes foundational for creating an effective sales engagement strategy. This 2-hour workshop addresses how to create a value proposition that will excite your sales constituents, how to build advocates within the sales organization and how to develop a marketing campaign that will help increase demand for your program.
Delivering Briefings that Create Customer LoyaltyThis one-hour advanced workshop for Subject Matter Experts reinforces the importance of briefings and how they are “not just another meeting” on their calendar. Your Discussion Leaders and presenters are already content experts. This session helps them think through ways they can up their game using specific briefing behaviors that build customer loyalty. We explore ways to demonstrate strategic partnership, build trust, and bring your brand values to life – all in the interest of creating customer advocates who will buy more, defend your brand, and be more open to giving you feedback.